Our team is connected at an emotional level; everyone is comfortable being vulnerable with each other.
Our meetings often have a fair amount of conflict.
There is no one on our team who puts their personal objectives above the objectives of the organization
Everyone involved in leadership, product, marketing, sales, and service has a strong understanding of our buyer persona.
We always focus the way we market to the way our customer buys, not the other way around.
Our offering has been designed to relieve our customers' pre-existing pains and help them achieve their desired gains.
We have product/market fit, meaning our target audience is currently purchasing and satisfied with our offering.
Everyone on our team can articulate the 3 things that make us different from the competition.
Our goals are documented and available for all team members to see.
Everyone on our team knows the metrics and progress associated with our goals.
Our team has a documented list of obstacles that are standing in the way of achieving our goals and routinely discusses opportunities to overcome obstacles.
We have an actionable plan to achieve goals that defines what success looks like and accountabilities.
Our organization is not so risk adverse that it haults progress.
Our organization has a very consistent and disciplined approach to growth.
Each team member spends at least 5 hours a week educating themselves on what’s happening in the industry.
Our data is organized, and it’s easy to find the information we’re looking for.
We always make decisions based on data.
We have a system for testing and prioritizing our activities.
We actively test our marketing activities and learn from the results.
Leadership very much supports and is actively engaged in our content strategies.
Our content generates lots of engagement from our target audience.
We’re using marketing automation.
We’re using a CMS to manage our website.
We’re properly using a CRM.
We’re using agile methodologies, such as Scrum, to accelerate our growth.