The Digital marketer vs. the traditional ceo

In a predominantly digital landscape, generational differences are affecting the progress companies make in their marketing efforts. Even yours. 

Progressive marketing managers are met with resistance when trying to implement things like blogging, social media, and marketing automation.

Traditional executives protect against risk and are reluctant to change what's worked in the past. 

Somehow both must find a middle ground in order to work together and grow the business. But how?  

Included:

• A story detailing the common relationship between managers/CEOs based on real conversations. 
• For marketing managers – How to sell your boss on new practices and technologies. Also, understand the way your boss perceives value, and learn how to provide him with it. 
• For CEOs – How to embrace the generational gap, implement new technologies, and empower your managers to make great decisions.