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In the B2B cyber security market, the needs of your prospects are defined by the size of their organizations.
In an enterprise-level business, your key decision-makers will be technologically savvy and well-versed in risk. However, if you are focusing on stakeholders in small-to-medium-sized businesses, the opposite will be true.
We know it takes a lot of time to research and develop comprehensive cyber security buyer personas of your enterprise and SMB targets.
So, we did it all for you.
Your fully-customizable cyber security buyer personas include detailed information on the priorities, pain points, goals, research methods, trusted resources, decision-making capabilities (and more) for the following enterprise and SMB organizational stakeholders:
Enterprise: Risk Manager, CISO, Analyst, Architect
SMB: CEO and CFO, Operations Leadership, IT Leadership