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Improve your Inbound contact database with modern lead management.

Inbound-Contacts-eBookIt's no secret that lead generation is the bread and butter of Inbound Marketing. Unfortunately, once a lead fills out a form and enters the sales funnel, many marketers and sales teams drop the ball. Leads go unnoticed, unqualified, and most disturbingly, unnurtured. 

With this all-new guide, you'll learn how to avoid these common issues through segmenting, measuring sales readiness, and a comprehensive CRM. 

Topics include:

  • Integrating your CRM
  • Selecting the right contact properties for your goals
  • Segmenting your contacts
  • Completing contact profiles (through Progressive Profiling)
  • Determining if your leads are sales qualified
  • Using sales acceleration software

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