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Full-Funnel Inbound Marketing

Strategy, Implementation, & Education: The Three Pillar Approach For Driving Your Success
Strategy: Take the guesswork out of your marketing.

Driving results from your inbound marketing takes a lot more than just publishing blogs and eBooks.

It requires a strong understanding your prospect's goals, pains, and buying process. It requires a content strategy and messaging that resonates with your prospects, brings them to your website, and drives them into your sales funnel. And most of all, it requires alignment with goals and objectives and a plan to make this all happen.

IMPACT’s proven approach to successful inbound marketing strategies makes removing the guesswork from all of these areas remarkably easy.

Implementation: Strategy without execution is hallucination.

For your strategy to drive business results, you need impeccable execution. You need copy that attracts and compels, designs that are both beautiful and functional, site pages that are optimized to drive conversions, and sometimes mastery of tools you’ve never even heard of.

From start to finish, IMPACT provides all of the capabilities you need for flawless execution on your marketing strategy.

Education: Let’s grow together.

If you’re making an investment in an inbound marketing program, we make sure you’re well-educated and ready to win.

Through workshops and customized trainings, we will help your team develop a strong understanding of the necessary fundamentals proven to lead a successful inbound marketing program.

Having the right people on your team, it makes all the difference.

You’ll have a dedicated team (which we call pods) of certified inbound marketers with all the skills you need to successfully implement your inbound marketing roadmap.

This team includes your Inbound Marketing Consultant (IMC), who is your primary point of contact, as well as a Strategist, Marketing Coordinator, Graphic Designer, and Web Developer. With them, you can rest assured that you’ll have all the talent and expertise you need to succeed.

How We’ll Help You

Increase Website Traffic
Increase Your Website Traffic

We’ll help expand your brand awareness and attract qualified, new audiences to your website through blogging, search engine optimization, social media, and more.

Build Inbound Marketing Essentials
Build Your Inbound Marketing Essentials

Together, we’ll set up the tools and create the resources that form the foundation of your inbound marketing program. They include your marketing gameplan, buyer personas, CRM, CMS, content, campaign strategies, etc.

Generate Leads
Generate More Leads

With a focus on conversion rate optimization and strategic campaigns, we’ll help create the essential conversion paths needed to grow your contact database using landing pages, forms, CTAs, and content creation.

Create Amazing Content
Create Amazing Content

We’ll help plan, write, publish, and distribute high-quality content that attracts and educates your buyers and generates leads. This can include eBooks, infographics, checklists, webinars, reports, videos, and more depending on your audience.

Aquire New Customers
Acquire New Customers

By leveraging conversion rate optimization, the HubSpot Sales tools, and sales enablement, we’ll help you find and nurture qualified traffic and leads into valuable, happy customers that close quicker and spend more.

Maximize HubSpot Investment
Maximize Your HubSpot Investment

Get more return out of your subscription month-over-month, with our comprehensive knowledge of the HubSpot marketing software, CRM, and Website Platform.

Delight Your Customers
Delight Your Customers

We’ll help turn “closed business” into loyal evangelists who passionately spread the word about your brand. These campaigns and content can include surveys, referral programs, NPS tracking, and more.

Understanding Marketing Performance
Understanding Your Marketing Performance

What’s working and what’s not? Together, we’ll track and analyze your most important metrics to understand where your marketing stands and where it needs to be to achieve your goals.

"IMPACT's ability to provide guidance and expertise for our various marketing programs has led to a substantial increase in sales."

Stephen O'Connor

Director of Digital Marketing

The Proven Process

1) Open the Conversation

Before we even start working together, you’ll meet with Tom Discipio, CSO and partner of IMPACT, who will help you:

  • Understand your challenges and outline your objectives
  • Set goals so you can see the potential future of your business
  • Identify quick wins to generate immediate improvements
  • Get buy-in from your team
2) Create Your Strategy & Generate Early Wins

Upon agreement, we’ll kickoff with a bang, spending the first 60 days setting your team up for long-term success. In this time, we’ll complete the following:

  1. Creation of your inbound marketing strategy: Having the right strategy is critical for aligning your team and setting your company up for long-term success. A complete inbound marketing strategy includes your defined goals, personas, and messaging, and well as defined plans for your website, content, promotion, lead generation, and more. Progress is discussed weekly and your full inbound marketing strategy and first 90-day roadmap is completed within 6-8 weeks.
  2. Implementing activities that generate ROI within 60 days: Our strategists use heuristic analysis to quickly identify and implement activities that often lead to measurable marketing improvement within the first 60 days. Whether it’s optimizing your site for search and conversions or implementing a contact re-engagement campaign, IMPACT has a bank of proven techniques that pay themselves within the first 2 months. This work is done alongside the development of your long-term inbound marketing strategy.
  3. Team education: We’ll provide your team with a series of workshops and trainings aimed at establishing the fundamentals of inbound marketing, setting clear expectations, inspiring company participation, and ensuring you’re ready to successfully launch and lead a culture that will transform your business results.
  4. A plan for creating content: If you’re struggling to create content that drives traffic and leads on a consistent basis, we’ll turn that around in your first 60 days. We’ll train your team, help you get the right copywriters involved, and help you implement the same processes and quality standards we use here at IMPACT that drive monster results. Within 2 months, your organization will publish four of the best long-form, traffic generating blog articles you’ve ever produced.
3) 90-Day Cycles of Implementation, Measurement, and Learning

Influenced by models such as The Lean Startup by Eric Ries and The Entrepreneurial Operating System (EOS) by Gino Wickman, and proven effective over time, IMPACT has adopted a clearly defined 90-day cycle for implementing marketing activities.

  • Implementing the 90-Day Roadmap. Every 90 days, a new roadmap is created, which outlines the quarter’s objectives, ideas to achieve those, campaigns / projects to be completed, and 3-month action plan, complete with timelines and responsibilities. We’ll work with you to co-create the roadmap because “The whole is greater than the sum of it’s parts” and when you’re part of the process, everything is better.

    The amount completed by IMPACT is dependant on your budget, which can be adjusted anytime. IMPACT provides monthly GamePlans that breaks down the roadmap activities that will be completed and clearly defines, in points, how your budget is being used. Activities typically include the production of campaign content, campaign promotion, and website updates as well as routine activities such as blogging, keyword research, site optimization, content promotion, social media, performance analysis, and more.
  • Measuring Success. The performance of all activities implemented are measured using tools such as HubSpot, Google Analytics, Hotjar, Wistia, and more. On a macro level, we’re defining your program’s most important metrics and leading success indicators and regularly updating your monthly scorecard. On a micro level, we’re looking at all of the details in split tests, emails, usability tests, traffic sources, and much much more. Your IMPACT strategist dedicates up to 10% of analyzing the data and adding future campaign ideas to the backlog.
  • Learning & Continuous Improvement. Before presenting recommendations for the next 90 days, we’ll perform a retrospective on the previous quarter’s activities. This allows us to discuss key learnings, understand what worked and what didn’t, and utilize our findings to fuel smarter ideas for the upcoming quarter. The faster we learn, the more we learn. The more we learn, the faster we grow.

Here Are Some Companies Who’ve Benefited from the Program:

www.google.com
Whirlwind Website Build Out Delivers Results Within 24 Hours of Launch

"I'm so glad that I found IMPACT to partner with to create this site for me. They did a fantastic job...Even before we finished the project...I actually sold several courses, bringing revenue into me."

www.google.com
Niche Service Increases Qualified Lead Generation by 84% within 5 Months

"The folks at IMPACT have proven to be a terrific addition to our objectives in growing our business. They are ahead of schedule for generated leads and have come up with many creative ways to get our name out in the market."

How Much Do IMPACT’s Inbound Marketing Programs Cost?

Your inbound marketing budget should be determined based on your goals and how much work is needed from IMPACT to achieve those goals.

Our typical packages range from $5,600 - $15,000 per month. Custom packages for smaller or larger budgets are available if needed.

IMPACT uses a point-based pricing model where:

  • All activities in our service catalog have a pre-determined point value. For example, copywriting for a 1000 word blog post is 3 points, creation of a landing page is 5 points, etc.
  • The size of your package determines your monthly point allocation. For example, a $9,900 / mo. package includes 90 points per month.
  • Every month, IMPACT will supply you with a GamePlan that clearly defines how your points are being used.

You can learn more about our standard pricing and packages here. 

Are We a Good Fit for Each Other?

Although not limited to the following, we’ve had the quickest results with companies that:

  • Operate in the following industries: B2B Software Providers (SaaS, etc.), Business & Professional Services, Consulting Companies, Senior Living / Senior Care Providers, and Construction & Home Improvement Services.
  • Already have an established revenue base, meaning:
    • Sustainable revenue model generating > $3 million in revenue per year
    • Already generating > 5,000 website visitors per month
  • Are a natural fit for inbound marketing, meaning:
    • They need leads
    • Their customers typically have a considered buying process
    • Have a sales team to work those leads
  • Has a history of doing some aspects of inbound marketing, such as blogging, social media, and email marketing.
Inbound Marketing Consultation Graph

Take the guesswork out of your marketing in just one phone call

We respond to requests immediately, so we’ll get back to you super fast to set up a time to chat.

Ready to take your marketing to the next level?