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IMPACT Live 2017

Amazing Things Happen When marketingand salesleaders Come Together

IMPACT Live 2017 is an exclusive, 2-day experience where marketing leaders grow and make valuable connections while actually having a good time.

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Event Date:
August 1st - August 2nd
Event Location:
The Society Room
31 Pratt Street, Hartford CT 06103
Presented by:
IMPACT Branding & Design The Sales Lion

What You’ll Experience at IMPACT Live

Sales and Marketing Leader Conference

The Speakers You'll Experience

Agenda

August 1st, 2017
August 2nd, 2017
Show Full Description
8:15AM

Breakfast / Open Activities

9:00AM

Kickoff and Opening Words

Marcus Sheridan Marcus Sheridan

10:00AM

The Keys to IMPACT’s Success: Values, Purpose, and Vision

Widely considered one of the top inbound marketing success stories, IMPACT has grown to generate over $2m in new revenue annually from its website with 250,000 visitors and 3,000 new contacts a month. How did we do it? It’s not tricks or hacks. It’s culture. It’s people. It’s knowing where you need to go and having the right team to get you there. In this talk, Bob will walk you through IMPACT’s journey, the most important things we did to grow, and leave you with a clear action plan so you can achieve the same level of success.

Bob Ruffolo Bob Ruffolo

10:30AM

The Convergence of Marketing and Sales to Grow Business

In a world where buyers are in charge, both marketers and salespeople must work together to nurture potential customers through the buying process. It is the job of marketers to understand buyer personas—essentially groups of buyers—and communicate to these groups using content in a “one-to-many” approach. The role of salespeople is completely different because they influence one buyer at a time when they are much closer to making the buying decision. David Meerman Scott will show you how to optimize both your marketing and your sales strategies. Using examples of success from a wide variety of organizations, you will learn how to generate attention of many people while curating exactly the right content to every interested buyer to add context at the precise moment they need it.

David Meerman Scott David Meerman Scott

11:00AM

Break

11:30AM

Bigs Wins and Battle Scars

Running a business is hard work. Figuring out how to profitably run a rapidly growing business is even harder. Element Three was Hubspot's Agency of the Year in their first year as a VAR and became a Platinum partner shortly after. In this session, Tiffany will share some the big wins and battle scars from her journey of growing from 8 employees to over 60 and catapulting annual revenue by over 1000 percent. We will review the tools and strategies necessary to find the right talent, prioritize certain client relationships over others, and develop an organization built for growth.

Tiffany Saunder Tiffany Sauder

11:50AM

The KPIs That Matter & Data Visualization

Pete Caputa Pete Caputa

12:10PM

Social media has changed, evolved, and transformed... Are you keeping up?

From social selling to customer care, having a strong social presence is no longer enough. You need to be strategic, you need to be authentic, and you need to deliver results. In this talk, we will review what has changed in social and how your organization can build a social strategy focused on the single most important thing: your customers. You'll also walk away with an action plan built to help your business win in social for 2017 and beyond.

Tara Robertson Tara Robertson

12:30PM

Lunch

1:30PM

Breakouts / Activities

Title TBA
Main Stage | 1:30pm - 2:00pm

Tom Discipio Tom DiScipio

Video Production Inside Your Organization is Easier Than You Think
Breakout Room 1 | 1:30pm - 2:30pm | 1-hour Workshop

Geroge B. Thomas George B. Thomas

Website Throwdowns
Breakout Room 2 | 1:30pm - 2:30pm

Vin Gaeta Vin Gaeta

Carina Duffy Carina Duffy

2:30PM

Break

3:00PM

Growth Lessons from 10 Years at HubSpot

Mark Roberge joined HubSpot as the first salesperson and fourth employee in 2007. Less than a decade later, he had scaled the go-to-market function from $0 to $100 million and 1 to 450 employees. At IMPACT Live, Mark will elaborate on the common blockers at each stage of growth and how to navigate through them. Key take-aways include:

  • How the $0 to $1 million, $1 million to $10 million, and $10 million to $100 million phases differ
  • How to turn qualitative goals into a set of key metrics at each phase
  • How to interview, train, and compensate salespeople in the age of the empowered buyer
  • How SaaS, Freemium, and the Consumerization of Software are challenging the norms of business execution"

Mark Roberge Mark Roberge

3:30PM

The Playbook for Growth

Mike Volpe Mike Volpe

4:00PM

Break

4:30PM

Fireside Chat

Mark Roberge Mark Roberge

Mike Volpe Mike Volpe

Bob Ruffolo Bob Ruffolo

5:00PM

Test Your Luck: The IMPACT Game Show

George B. Thomas George B. Thomas

Natalie Davis Natalie Davis

6:00PM

Charity Event Happy Hour

8:15AM

Breakfast

9:30AM

Kickoff

10:00AM

TBA

10:30AM

4+7 Breaks Stagnation: Stop Flatlining and Start Growing

You're holding the business together through sheer will. You're in every meeting, reviewing all the work, and making every decision - and the business is still flat lining. Relax, we've all been there. Time to use the 4 P's to properly structure and organize your business. Then use the 7 Habits to focus yourself into an effective leader. Tony has used these techniques to grow business such as Ziff Davis, UBM Tech Web, and Business.com. This session will change your approach and allow you to switch your business into growth mode!

JTony Uphoff Tony Uphoff

11:00AM

Break

11:30AM

Video Marketing: Is the Investment Worth It?

We all love watching videos. More than 80% of people feature video on their websites. But what investment does it take, and is it worth it? In this talk, Dee Dee will walk through the story of Wistia’s growth as a video platform, and how the company used video to achieve that growth. We'll look at the results that video has on the marketing and sales funnel, what a good video strategy looks like, and dig into success stories. You'll learn how to get started without breaking the budget, and ultimately, why video is worth the investment.

Dee Dee DeKenessey Dee Dee DeKenessey

12:10PM

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.

Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.

Paul Roetzer Paul Roetzer

12:30PM

Lunch

1:30PM

Breakouts / Activities

Why Selling is the Greatest Expression of Love
Main Stage | 1:30pm - 2:00pm

A humble promise: This talk will completely shift your mindset about selling to instantly unleash an amazing superpower to get everything you truly deserve - NOW. Salesmen get a bad rep. Some people have complete blocks against it. Problem is, no one has presented to you the modern definition. Understand this and you'll never sell the same again. No purchase necessary :)

A sales talk with a Focus of Love? The Beatles were right; it's all you need. Close more, eliminate fear, and be unstoppable.

Jason Campbell Jason Campbell

Building Endurance: An Introduction to Agile Marketing
Breakout Room 1 | 1:30pm - 2:30pm | 1-hour Workshop

Agile is catching speed in organizations across many functions. So how can it be applied to marketing? According to Jeff Julian, the power is in planning, and putting that planning into ACTION. He’ll review the keys to the agile process, what information to gather and when, & how to plan, review and complete content elements.

During this interactive workshop, Jeff will walk through the agile marketing planning process with hands-on activities, experience how content is planned, estimated, and prioritized in the agile process, work in a mock team environment to see how cross-functional teams work with the agile process, & break content down into actionable tasks and plan a your team’s first Sprint.

Jeff Julian Jeff Julian

IMPACT's Culture
Breakout Room 2 | 1:30pm - 2:30pm

Natalie Davis Natalie Davis

Nick  Sal Nick Sal

2:30PM

Break

3:00PM

The IMPACT Awards: Is Your Stuff Good Enough?

4:00PM

Closing Keynote

Marcus Sheridan Marcus Sheridan

5:00PM

See you in 2018!

The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford

What’s So Special About The Society Room?

It doesn’t feel like you’re hanging out in an airport. This historic space isn’t too big or overwhelming like most event venues, which means you’ll have the intimate conversations you want with the people you want.

After our scheduled days have ended, explore downtown Hartford and its variety of bars and restaurants -- perfect for keeping the conversation going.

What’s So Special About The Society Room?

It doesn’t feel like you’re hanging out in an airport. This historic space isn’t too big or overwhelming like most event venues, which means you’ll have the intimate conversations you want with the people you want.

After our scheduled days have ended, explore downtown Hartford and its variety of bars and restaurants -- perfect for keeping the conversation going.

The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford

Tickets and Pricing

General Admission

Regular
$2,250

$ 999

per ticket

VIP Admission

Regular
$3000

$ 1,399

per ticket

VIP Package Includes:
  • Premium seating
  • Open bar at pre-event happy hour
  • Raffle entry for a free website redesign or a free workshop with Bob Ruffolo & Marcus Sheridan
  • Guest blog opportunities on the IMPACT Blog
  • Signed books from Marcus Sheridan, David Meerman Scott, and Mark Roberge
  • 45 minute personal brainstorm session with an IMPACT strategist

Sponsors

SproutSocial
Databox
Mindvalley

Interested in being a sponsor?  

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