The Billion Dollar Marketing Playbook: How to Build a World-Class Marketing Team
So, you’re a leader with aggressive goals for your company, but to get there, you need a great marketing team. What skills should you hire for? What should you hire for first? How should you organize the team? What are the keys to assembling a happy, productive, and kick-ass marketing team?
Mike Volpe’s been there and knows a thing or two about hiring marketing talent. After all, as employee number five and former CMO, he grew HubSpot’s marketing department from 0 to 100 people on the company’s way to a successful IPO and multi-billion dollar market cap. And as CMO of Cybereason, he increased web traffic by 580%, grew lead generation by 420%, created 650% more pipeline, and helped grow revenue by 500%, all in less than a year.
This presentation will cover how to hire, organize, motivate and manage a marketing team for optimal success and productivity based on Mike’s experience doing just that.