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IMPACT Live 2017

Amazing Things Happen When marketingand salesleaders Come Together

IMPACT Live 2017 is a two-day, invite-only experience where marketing leaders grow and make valuable connections while actually having a good time.

Request My Invitation

Hurry! Only 00 days left of early bird pricing!

Event Date:
August 1st - August 2nd
(Workshops on July 31st)
Event Location:
The Society Room
31 Pratt Street, Hartford CT 06103
Presented by:
IMPACT Branding & Design The Sales Lion

What You’ll Experience at IMPACT Live

Sales and Marketing Leader Conference

The Speakers You'll Experience

Agenda

July 31st, 2017
August 1st, 2017
August 2nd, 2017
Show Full Description
5:00PM

Pre-Event Happy Hour

8:15AM

Breakfast / Open Activities

9:00AM

Kickoff and Opening Words

Marcus Sheridan Marcus Sheridan

10:00AM

The Keys to IMPACT’s Success: Values, Purpose, and Vision

Widely considered one of the top inbound marketing success stories, IMPACT has grown to generate over $2m in new revenue annually from its website with 250,000 visitors and 3,000 new contacts a month. How did we do it? It’s not tricks or hacks. It’s culture. It’s people. It’s knowing where you need to go and having the right team to get you there. In this talk, Bob will walk you through IMPACT’s journey, the most important things we did to grow, and leave you with a clear action plan so you can achieve the same level of success.

Bob Ruffolo Bob Ruffolo

10:30AM

The Convergence of Marketing and Sales to Grow Business

In a world where buyers are in charge, both marketers and salespeople must work together to nurture potential customers through the buying process. It is the job of marketers to understand buyer personas—essentially groups of buyers—and communicate to these groups using content in a “one-to-many” approach. The role of salespeople is completely different because they influence one buyer at a time when they are much closer to making the buying decision. David Meerman Scott will show you how to optimize both your marketing and your sales strategies. Using examples of success from a wide variety of organizations, you will learn how to generate attention of many people while curating exactly the right content to every interested buyer to add context at the precise moment they need it.

David Meerman Scott David Meerman Scott

11:00AM

Break

11:30AM

Strategically Planning for Growth

Tiffany Saunder Tiffany Sauder

11:50AM

The KPIs That Matter & Data Visualization

Pete Caputa Pete Caputa

12:10PM

Social media has changed, evolved, and transformed... Are you keeping up?

From social selling to customer care, having a strong social presence is no longer enough. You need to be strategic, you need to be authentic, and you need to deliver results. In this talk, we will review what has changed in social and how your organization can build a social strategy focused on the single most important thing: your customers. You'll also walk away with an action plan built to help your business win in social for 2017 and beyond.

Tara Robertson Tara Robertson

12:30PM

Lunch

1:30PM

Breakouts / Activities

Tom Discipio Tom DiScipio

2:30PM

Break

3:00PM

The Sales Acceleration Formula

Mark Roberge Mark Roberge

3:30PM

The Playbook for Growth

Mike Volpe Mike Volpe

4:00PM

Break

4:30PM

Fireside Chat

Mark Roberge Mark Roberge

Mike Volpe Mike Volpe

Bob Ruffolo Bob Ruffolo

5:00PM

Test Your Luck: The IMPACT Game Show

George B. Thomas George B. Thomas

Natalie Davis Natalie Davis

6:00PM

Charity Event Happy Hour

8:15AM

Breakfast

9:30AM

Kickoff

10:00AM

How to Be Specific - From-The-Trenches Lessons in High-Converting Copy

Abstracted benefits, summarized value, and promise-free copy keeps marketers safe - and conversion rates low. Joanna shares how and why your copy needs to get specific to move people to act.

Joanne Wiebe Joanna Wiebe

10:30AM

TBA

Speaker TBD

11:00AM

Break

11:30AM

Video Marketing Strategy: Where Should You Put Your Videos

Dee Dee DeKenessey Dee Dee DeKenessey

11:50AM

Unique ways to engage your prospects with online to offline.

Mac McAvoy Mac McAvoy

12:10PM

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.

Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.

Paul Roetzer Paul Roetzer

12:30PM

Lunch

1:30PM

Video Production Inside Your Organization is Easier Than You Think

George B. Thomas George B. Thomas

2:30PM

Break

3:00PM

The IMPACT Awards: Is Your Stuff Good Enough?

4:00PM

Closing Keynote

Marcus Sheridan Marcus Sheridan

5:00PM

See you in 2018!

The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford

What’s So Special About The Society Room?

It doesn’t feel like you’re hanging out in an airport. This historic space isn’t too big or overwhelming like most event venues, which means you’ll have the intimate conversations you want with the people you want.

After our scheduled days have ended, explore downtown Hartford and its variety of bars and restaurants -- perfect for keeping the conversation going.

What’s So Special About The Society Room?

It doesn’t feel like you’re hanging out in an airport. This historic space isn’t too big or overwhelming like most event venues, which means you’ll have the intimate conversations you want with the people you want.

After our scheduled days have ended, explore downtown Hartford and its variety of bars and restaurants -- perfect for keeping the conversation going.

The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford
The Society Room of Hartford

Tickets and Pricing

General Admission

Regular
$2,250

$ 1,350

per ticket

VIP Admission

Regular
$3,000

$ 1,800

per ticket

VIP Package Includes:
  • Premium seating
  • Open bar at pre-event happy hour
  • Raffle entry for a free website redesign or a free workshop with Bob Ruffolo & Marcus Sheridan
  • Guest blog opportunities on the IMPACT Blog
  • Signed books from Marcus Sheridan, David Meerman Scott, and Mark Roberge
  • 45 minute personal brainstorm session with an IMPACT strategist
Pricing above includes 40% early bird discount. Expires 4/30, only 00 days left!

Group Discounts also available. IMPACT and The Sales Lion Clients get an additional 25% off (ask for your discount code)

Request My Invitation

Great! We'd love to see you there, but first tell us a little bit about yourself.